2015 to present

Graphic Design Collection

Aside from designing processes and interfaces, I also enjoy crafting brand identities, icons, illustrations and surface patterns.

Identity Design for More, 2020

An app & community
built around female pleasure

I created an identity kit of More, an app by start-up Plentimacy, designed to create a safe and open space for women to discuss, share and explore.

For me, the kit embodies playfulness and diversity, as well as shapes of the female body. It includes a logo and its variations, a color palette, a series of patterns, as well as some profile pictures for users that wish to keep their anonymity while still having a dash of personality.

The identity kit was then handed over to the UX/UI designers on the team to create a prototype for the app.

Identity Design for Eat East, 2019

Bridging the gap between
a hidden gem & food-lovers

I made these designs as the solution to Hyper Island’s application task, Bridge the Gap.

My favorite Chinese restaurant in Stockholm was not at all well known to people outside the Chinese population, partly because of its generic-looking presence online and in real life. To give it a make-over, I created a new logo, visual identity, menu and website that are modern and simplistic, while drawing inspiration from traditional Chinese motifs.

The project is about presenting a different culture in an accessible way, and bringing people together with design.